James Sowden is a seasoned marketing executive with a passion for the true rules of branding. He is the Chief Strategy Officer at TBWA\Chiat\Day New York.CSO and member of the TBWA/Chiat/Day New York ELT.
With skills in brand, channel, media, digital and social strategy, James is inspired by connecting people with ideas to drive change in perception. He enjoys building value into brands through the application of creativity.
A skilled people manager currently leading an interdisciplinary strategy and social media team at TBWA/Chiat/Day. James has 20 years experience (15 years in Asia pacific) crafting idea development and execution. 10 years of his experience was gained in media agencies, while 10 years was at BBH Asia-pacific.
Areas of Expertise
Branding
Brand strategy
Advertising strategy
Communication strategy
DEI strategy
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